Dr. Lior Lewensztain founded That’s it. with the intention of changing the nutritional landscape in America by putting fruit front and center. Having both a medical and business background, Dr. Lewensztain brings an integrated approach to marketing and product development that takes into account both the nutritional and medical realities that plague our country, and an understanding of how local businesses can make a real difference.
The proverbial fruits of his labor are That’s it. bars, a revolutionary new line of fruit bars that literally contain 2 ingredients: fruit and fruit. Seriously, that’s it! They appeal to the broadest possible audience because there is nothing but 100% natural fruit in them.
That’s it. bars come in 3 varieties: apple + cherry, apple + pear, and apple + apricot and are completely free of added sugar, corn syrup, artificial colors and flavors, purees, and concentrates. The bars are gluten-free, diabetic friendly/low glycemic index, vegan, raw, and kosher, and each bar is the equivalent of 2 servings of fruit.
That’s it. practices socially responsible manufacturing, utilizing soy ink for its packaging and manufacturing its products in facilities that are run on natural energy. The company also sources its all-natural, preservative-free fruit locally from sustainable farms in California and Washington state.